Our Pool Company

Pool Builders You Can Trust

For many, installing a pool is the biggest investment made towards home improvement. The team at Swim Inc does more than pool installation–we help you with the project from start to finish. First, we know that the job starts from the moment planning begins. Our team of pool installers is honest and communicative every step of the way. Also, trust means a lot to us and we are always doing what we can to earn and keep that trust with you, our customers. Above everything else, we strive to not only meet your needs but also exceed your expectations on every job.

An Award-Winning Pool Company in Sarasota

Whether you have dreamed about it for years, or your family has convinced you of the merits, installing a pool is a big deal. It will involve consultations with a pool company to determine what your landscape allows. In fact, you will spend hours planning and designing alongside the pool installers. That’s why it is important to learn more about swimming pool companies and what they offer in your area. Accordingly, you can choose the right team for the job. At Swim Inc, we have dedicated ourselves to one thing and one thing only–designing and installing dream pools. Discover what makes us unique and why we are the Tampa-based pool company you want on your side.

Over 100 Years of Pool Contractor Experience

Few swimming pool companies can boast the level of experience and superior track record that Swim Inc can. Our installation team has over 100 years of combined experience. That’ means we have seen it all and bring all that experience to your installation job. In addition to years of on-the-job experience, our pool builders are working to improve their knowledge in other ways too. Our staff updates training and licensure to make sure they stay ahead of the learning curve. With our pool company experience, there is never a problem that comes up that we can’t handle.

The Best Customer Service Among Local Pool Companies

At the end of the day, a great pool is nothing if you don’t have excellent people helping you install it. Customer service is one of the top priorities of our team at Swim Inc. You’ll see from the moment you call and talk to our customer service team. Even more, you’ll see it when our pool builders come out to measure your property or start digging. Most importantly, you’ll see it if you have questions or need maintenance in the future. We stand behind our work and are proud to always be there for you.

Installing a pool isn’t something that you decide on overnight. It makes sense that you want to learn as much as possible about the process. Additionally, talking with pool installers and experts can help you discover exactly what it is you want.

You have many swimming pool companies to choose from in and around Tampa. That’s why our team at Swim Inc goes the extra mile to make sure we stand out from the crowd. If you have any questions for our elite pool contractors, don’t hesitate to reach out. Above all, we want to help you through the planning process as well as working with you as you build. Remember, at Swim Inc, swimming pools are our passion, and customer service is also our promise.


The Only Pool Company with our Exclusive Swim-Safe Circulation System

One of the benefits of a pool from the swimming pool installers at Swim Inc is our exclusive Swim-Safe Circulation System. You will not find this feature from any other pool company. While Swim Inc offers many things that make us special, the Swim-Safe system is one that we are most proud of. We love to share information about this with new customers.

The Swim-Safe Circulation System is essentially a drainless pool. While you can drain your pool, our system eliminates bottom drains. These can be an entrapment hazard for young children. Our unique system takes advantage of more surface skimmers to keep the system working as intended. Your water stays clean and you rid your pool of the drain entrapment hazard. This is a win-win scenario that will keep your family safe and help you feel more confident.


Our Corporate Values

  • Always put our customers first
  • Keep a positive mental attitude
  • Be honest & ethical in all pool contractor activities
  • Be willing to sacrifice for the benefit of the team
  • Treat everyone with respect & appreciation
  • Have fun and enjoy work and life
  • Seek continuous improvement in performance
  • Work to exceed our customers’ expectations every single day
  • Be open and honest in all communications

Our Qualifications speak for themselves

  • We’re a state and nationally certified pool contractor serving Sarasota and surrounding areas.
  • Received the coveted Aurora Award in 2008.
  • Won the International Awards of Excellence in 2011.
  • We’ve won multiple Florida Swimming Pool Association Design Awards.
  • We’re a member of the Sarasota Chamber of Commerce, Florida Swimming Pool Association and the Association of Pool & Spa Professionals.

Awards & Accolades

1st Place in the Aqua Magazine National Design Competition for Vanishing Edge Pool Design was awarded to Fulton Pools in Pt. Charlotte, Florida for this design. The bird is standing on the back edge of the pool.

The Florida Swimming Pool Association at their annual January meeting voted Dan Johnson as their Person of The Year. Dan is the president of Swim Incorporated, a design award winning firm located in Sarasota and was honored for his years of volunteer service to the industry and his leadership in the Association.

Swim Incorporated of Sarasota has won three Florida Design Awards for outstanding swimming pool design and construction. The FSPA Design Awards program is intended to recognize pool companies from across the State for superior design and innovative construction techniques. Swim Incorporated was the only builder in the State to win three awards this year.

The owner of Swim Incorporated, a local swimming pool design/build firm has been appointed by the Association of Pool & Spa Professionals, based in Washington D.C., to chair a national committee convened to re-write the ANSI/APSP-5American National Standard for Residential In-ground Swimming Pool Construction. Dan is a Past President of the Florida Swimming Pool Association and was selected to chair the new writing committee after completing work on the new American National Standard for Suction Entrapment Avoidance, the most comprehensive swimming pool entrapment avoidance standard ever written.  Swim, incorporated is a member of the Greater Sarasota Chamber of Commerce and Dan is a Director of the Manasota Chapter of the Florida Swimming Pool Association.

Dateline Washington DC, September 17, 2007 – Dan Johnson owner of Swim, Incorporated, a Sarasota, Florida swimming pool design/build firm has been selected by the Association of Pool & Spa Professionals, based in Washington D.C., to sit on the Provisional Organizing Committee of the APSP Career Institute. The mission of the career institute is to expand the industry body of knowledge and set the benchmark for professionalism and best practices. The POC is charged with establishing the qualifications, criteria and procedures for seating the Career Institute Board of Regents.

Dan Johnson, owner of Swim Incorporated, a local swimming pool design/build firm has been appointed to serve on the Energy & Sustainability Task Force of the Florida Swimming Pool Association.  Dan is the developer of a circulation and sanitation system which, when compared with pools using traditional circulation and sanitation systems can reduce operating expenses by over 75%.  The new Task Force will work with the Legislature, Governor, utility companies and all other groups concerned with energy and sustainability issues relating to green building technologies, products, and construction techniques available to the pool and spa industry.  They will also work to inform and educate industry members in the area of green building technologies.

Dan Johnson, owner of Swim Incorporated, a local swimming pool design/build firm has been selected by the Florida Swimming Pool Association, in cooperation with the Building Officials Association of Florida to write code commentary for the swimming pool safety section of the new Florida Uniform Building Code which goes into effect in December of this year. 

Code commentary is designed to help Building Officials interpret new sections of the code.  Dan was a member of the national writing committee, which produced the safety language adopted by the Florida Building Commission into our current code.

Orlando, August 3, 2008 – Swim Incorporated, a leading edge swimming pool construction and consulting company based in Sarasota, Florida has been awarded a coveted Aurora Award for Energy Efficient Swimming Pool Design.  The SEBC awards recognize the top performers in their fields from the twelve southeastern states.  Swim Incorporated was the stand-alone winner in this category; the only builder in the 12 state area to win this award.  The winning project was a pool constructed behind an award winning home, known as the Bayshore House, by Sarasota Architect Terry Green.

The National Plasterers Council selected Dan Johnson, of Swim Incorporated, as the designated expert to educate the Council on pool drain safety.  Dan will present a two-hour seminar at the Council’s annual conference in Reno Nevada on drain safety and the requirements of the Virginia Graeme Baker Pool & Spa Safety Act.

Sarasota based Swim Incorporated, won the “best in class” Gold Award for it’s entry in the freeform pool category, 701 sq. ft. & larger at this year’s Florida Design Awards competition.  In addition, Swim Inc. won a Special Judges Award for Technical Achievement based on engineering and executing a complex, drainless aquatic environment including a split-level pool with a beach entry, perimeter flow edge, a twenty one foot waterfall and specialty equipment allowing remote control of all of the projects features.

November, 2011 – Swim Incorporated has been awarded a Silver Medal in the Association of Pool & Spa Professionals annual International Awards of Excellence competition in the category of Pools with a Vanishing Edge, 601 sq. ft. or larger.  This prestigious award is the second highest honor awarded in this International Competition among builders from around the world and is one of only 16 awarded this year.

(ALEXANDRIA, VA) – To honor the industry’s best pool contractors, The Association of Pool & Spa Professionals (APSP) announces the establishment of the APSP Fellows Program. The Fellows Program recognizes the industry’s top contributions that enhance the professionalism of the pool and spa industry. The peer nominated honor was developed by the APSP Board of Directors to recognize industry leading pool contractors who have demonstrated a long-standing commitment to learning and development through the presentation of educational programs, technical and business publications, and industry related research.

The inaugural cadre of pool contractor Fellows was named during the APSP Board of Directors Luncheon at the International Pool | Spa | Patio Expo November 5. They are: Jana Auringer, The Pool Lady; Bob Barron, CBP, CSP, Baron Pool Service; Steve Barnes, Pentair Aquatic Systems; Dan Johnson, CBP, Swim Incorporated.; Mark Laven, Latham International; Ron Lacher, CBP, Pool Engineering; Albert Rizzo, CBP, CSP Rizzo Pools; Rick English, CBP, English Pool Consulting; and posthumously honored were Al Inglin, Aqua Pool Service & Spa; and Tom Seechuk, LaMotte.

November 23, 2013 – Dan Johnson, a pool builder in Sarasota and owner of local pool building company Swim Incorporated, has been named by the Association of Pool & Spa Professionals as the Certified Building Professional of the year. The award was presented in a ceremony at the International Pool & Spa Exposition in Las Vegas on November 18th.